New look. Salon proven to strengthen as well as Pureology Strength Cure. Safe for color treated hair. Infused with B7 Biotin, a fortifying vitamin known for its superior hair strengthening benefits, this range reduces breakage by 95% (Vs. non-conditioning shampoo) for dramatically less hair fall. With fortifying vitamin B7 biotin. This Strengthening Shampoo, infused with B7 biotin, gently cleanses hair while strengthening from root to tip. Shampoo & Conditioner System with B7 Biotin: 95% less breakage (Vs. non-conditioning shampoo); dramatically reduce hair fall due to breakage; full, thick looking hair. Helping America live beautifully since 1937. Questions or Comments: Visit at www.suave.com or call 1-800-782-8301. Made in USA.