96 loads. 30% more loads (96 vs 72 loads). Febreze. Freshness. For both HE. Contains approximately 96 loads as measured to bar 1 on the cap. Find more great scents to love at ILoveGain.com! Questions? 1-800-888-4246 or www.ILoveGain.com. Please recycle. Bottle made from 25% or more post-consumer recycled plastic. Contains no phosphate.