72 loads (Contains approximately 72 loads as measured to just below bar 3 (1.8 oz) on cap). HE turbo clean. Cleans, freshens, whites, brightens. Plus more stain-fighting power (vs. Base TIie). Use as detergent or directly on stains for an added boost. Contains no phosphate. www.tide.com Questions? 1-800-879-8433. Visit www.tide.com. Bottle made from 25% or more post-consumer recycled plastic.